Apple Erases Tiny Bug From iPhone X Ad, Hasn』t Yet Fixed Actual Bug

Once you see it, you can』t un-see it. Last week, a purelycosmetic bug in iOS 11 embarrassingly found its way into an Applead. Now, the ad is fixed, but the bug isn』t.

Apple』s iOS 11 has been so plagued with issues that the companyreportedly decided to delay some features planned for the next bigupdate in order to focus on fundamentals. And one minor quibble,the way that iOS 11 draws the bubble for Messages on the lockscreen, got more attention than one might expect last week after itmomentarily appeared in an ad for the iPhone X.

When a message appears, multiple lines of text show up first whilethe animated bubble expands around it. 9to5Mac』s Benjamin Mayotweeted that he』d filed a bug report with Apple about this monthsago, but it was apparently closed for unclear reasons.

Not only did Apple fix the ad, but it apparently managed to useits clout to swap out the video on YouTube with the same link,something that』s not commonly possible. This means all the reportsabout the bug from last week now have an embedded video that couldmake a reader scratch their head, and wonder what the outlet iseven talking about.

We』ve seen 「text bombs,」 a rare jailbreak, missed calls, Sirisnitching, misaligned text, and disappearing docks in this latestiOS release. There』s even a company claiming to be able to breakthe new iPhone』s encryption for a reasonable price, something thatwas virtually unheard of a year ago. But this ad might be one ofthe strongest examples of Apple slipping when it comes to itsreputation for demanding a fine attention to detail. Sure,software』s going to have problems, but it』s remarkable that itwould make it into marketing materials.